Is your business using social media to attract top talent? Staying active on social media boosts your employer brand and can help tie together your other recruiting methods. Below, Michelle Pasqual, Head of Talent, provides her expert advice for attracting top candidates through social media.
Engage with Influencers
“When you engage with influencers, you increase the reach of your social recruiting messages,” Michelle states. “For example, you can participate in LinkedIn conversations about your industry. On Twitter, you can use hashtags to promote your company and opportunities. You can post videos and employee testimonials on YouTube. On Snapchat, you can share clips of workplace events. You can use Facebook to respond to comments and questions. Use these platforms to find people who have substantial followings of the type of candidates your company is looking for. Build relationships with those people. You might reach twenty or thirty times more people than you would on your own.”
Use Targeted Postings
“You want to create job postings targeting your ideal candidate,” shares Michelle. “Define exactly what you’re looking for in a candidate, then post your opening on social media platforms that cater to that audience. Like town centers, people navigate to platforms where they can talk with others who have similar interests. Because the average social media user has more than five accounts, odds are they’ll see your postings in multiple places and it could increase their desire to learn more about your company.”
Implement a Social Referral Program
“A social referral program encourages your employees to refer qualified candidates,” Michelle says. “When your employees share your job postings, you tap into their networks and engage with people in a more personal way than by simply advertising a vacancy. Because friends are inviting friends to apply, they’re more likely to act on the opportunity. Ensure your employees receive an incentive for referring friends who get hired, so they continue sending you referrals.”
Improve the Candidate Experience
“If you’re not using social media to improve the candidate experience, many top candidates will look elsewhere for employment,” Michelle warns. “Is your application process mobile friendly? Are you engaging with people on LinkedIn, Facebook, Twitter, Snapchat or elsewhere? Interacting throughout the research, application, interview, offer and acceptance stages increases the odds of having the best talent decide to work for you. All of these touch points affect the candidate experience and your acceptance rates.”
Get in Touch with MFA Talent Management
Our recruiters are available now to find the top professionals you need in the Boston area. Get in touch with MFA Talent Management today.